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Marketing
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Marketing (1991)MarketingMarketing: A new organising principle for local government? (1999)Marketing: A new organising p…Marketing ‐ the whore of Babylon? (1997)Marketing ‐ the whore of Baby…People and processes in marketing planning: The benefits of controlling implementation (1996)People and processes in marke…The role of advertising in marketing civil/structural engineering consultancy firms (1993)The role of advertising in ma…Choosing Strategies for Change (1989)Marketing Concepts and Strategies (1989)Marketing : concepts and strategies (1991)Diagnosing and treating operational and implementation barriers in synoptic marketing planning (2007)Interaction among intra-organizational factors effective in successful strategy execution (2014)Implementation of new segments in small- and medium-sized enterprises (SMEs) (2022)Principles of Marketing (1972)ADVERTISING AS COMMUNICATION (1982)Advertising as Communication (2008)Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study (2016)Delivering quality service: balancing customer perceptions and expectations (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Quantity and Quality in Social Research. (1990)Marketing management: analysis. planning. implementation and control (2000)New marketing, improved marketing, apocryphal marketing (2007)
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  • 1996People and processes in marketing planning: The benefits of controlling implementation24 cited
  • 1997Marketing ‐ the whore of Babylon?24 cited
  • 1993The role of advertising in marketing civil/structural engineering consultancy firms12 cited
  • 1999Marketing: A new organising principle for local government?9 cited

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