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Shelby D. Hunt1992

Article1992

Marketing is...

39 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Digital Marketing and Social Media Management and Marketing Education

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References

1963THE STRUCTURE OF SCIENTIFIC REVOLUTIONS 1983Boundary-Work and the Demarcation of Science from Non-Science: Strains and Interests in Professional Ideologies of Scientists 1986A General Theory of Marketing Ethics 1959Higher Education for Business 1976The Nature and Scope of Marketing 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science 1969Higher Education in Transition: A History of American Colleges and Universities, 1636-1968.1983General Theories and the Fundamental Explananda of Marketing

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Details

Year1992

Typearticle

Published1992-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations39

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02725205

openalex_workW4240146326

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