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References

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1993Objectivity in Marketing Theory and Research116 cited

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1960The Education of American Businessmen90 cited

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1997An Essay on When to Fully Disclose in Sales Relationships: Applying Two Practical Guidelines for Addressing Truth-Telling Problems15 cited
1995On the marketing of marketing knowledge11 cited
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2017The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic?10 cited
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