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Psychophysiological Measurement and Meaning
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  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
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  • 2021The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications391 cited
  • 2019Stories vs. facts: triggering emotion and action-taking on climate change248 cited
  • 2019Fake News on Social Media: People Believe What They Want to Believe When it Makes No Sense At All1232 cited
  • 2018Fake News on Social Media: People Believe What They Want to Believe When it Makes No Sense at All170 cited
  • 2013Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook166 cited
  • 2020Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence151 cited
  • 2020Hot Politics? Affective Responses to Political Rhetoric136 cited
  • 2017Is plus size equal? The positive impact of average and plus-sized media fashion models on women’s cognitive resource allocation, social comparisons, and body satisfaction122 cited
  • 2017A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising115 cited
  • 2020Limited Capacity Model of Motivated Mediated Message Processing104 cited

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2018
Who Fights, Who Flees? An Integration of the LC4MP and Psychological Reactance Theory
95 cited
  • 2019Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation95 cited
  • 2018The limited capacity model of motivated mediated message processing: taking stock of the past89 cited
  • 2012EDA Positive Change: A Simple Algorithm for Electrodermal Activity to Measure General Audience Arousal During Media Exposure84 cited