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Werbebudgetierung
10 references·2 citing·41 second hop
Werbebudgetierung (1993)WerbebudgetierungAdvertising Cost Interactions and the Optimality of Pulsing (1991)Advertising Cost Interactions…Advertising Experiments at the Campbell Soup Company (1989)Advertising Experiments at th…Diffusion and Advertising: The German Telephone Campaign (1987)Diffusion and Advertising: Th…Goodwill und Marketingstrategie (1985)Goodwill und Marketingstrateg…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…ADPULS: An Advertising Model with Wearout and Pulsation (1982)ADPULS: An Advertising Model …Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Why Advertising and Promotion…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)BRANDAID: A Marketing-Mix Mod…Werbetheorie und Werbeentscheidung (1966)Werbetheorie und Werbeentsche…Neuere Optionen der Werbeetatplanung (2007)Neuere Optionen der Werbeetat…Analytische Planung effektiver und effizienter Werbemixes (2006)Analytische Planung effektive…An Operations-Research Study of Sales Response to Advertising (1957)Optimal Advertising Policy Under Dynamic Conditions (1976)Advertising and the Diffusion of New Products (1983)Chapter 8 New-product diffusion models (1993)Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments (2014)Understanding the Memory Effects in Pulsing Advertising (2015)Technical Change and the Rate of Imitation (1961)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)A New Product Growth for Model Consumer Durables (2004)Forecasting: theory and practice (2022)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)How Advertising Works: What Do We Really Know? (1999)Understanding the Impact of Synergy in Multimedia Communications (2003)Price as an Indicator of Quality: Report on an Enquiry (1966)A Prospectus for Theory Construction in Marketing (1984)Building Models for Marketing Decisions (2000)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Models and Managers: The Concept of a Decision Calculus (2004)Risk Taking and Information Handling in Consumer Behavior (1969)Consumer Rankings of Risk Reduction Methods (1971)Advertising and Market Power (1974)Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing (1981)The economic analysis of advertising (2005)Chapter 28 The Economic Analysis of Advertising (2007)Optimal Advertising Policy under Dynamic Conditions (1962)Models and Managers: The Concept of a Decision Calculus (1970)Why the Bass Model Fits without Decision Variables (1994)The Persistence of Marketing Effects on Sales (1995)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)What to Say When: Advertising Appeals in Evolving Markets (2001)Examining the role of advertising and sales promotions in brand equity creation (2011)META‐REGRESSION ANALYSIS: A QUANTITATIVE METHOD OF LITERATURE SURVEYS (1989)Generalizations about trust in marketing channel relationships using meta-analysis (1998)Brands and Branding: Research Findings and Future Priorities (2006)Das Management von Geschäftsbeziehungen im Systemgeschäft (1997)Components and Parameters of Corporate Reputation — An Empirical Study (2004)Der Planungsprozeß der Werbung (1993)Vom Unternehmer zum Unternehmerischen (2001)
this work references cited by second hop

References

  • 1979Feature Article—Aggregate Advertising Models: The State of the Art373 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results222 cited
  • 1975BRANDAID: A Marketing-Mix Model, Part 1: Structure208 cited
  • 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
  • 1987Diffusion and Advertising: The German Telephone Campaign133 cited
  • 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses127 cited
  • 1989Advertising Experiments at the Campbell Soup Company90 cited
  • 1985Goodwill und Marketingstrategie82 cited
  • 1991Advertising Cost Interactions and the Optimality of Pulsing41 cited
  • 1966Werbetheorie und Werbeentscheidung21 cited

Cited by

  • 2007Neuere Optionen der Werbeetatplanung6 cited
  • 2006Analytische Planung effektiver und effizienter Werbemixes6 cited

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