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Analytische Planung effektiver und effizienter Werbemixes · Study

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ArticleAnalytische Planung effektiver und effizienter Werbemixes

Hartwig Steffenhagen2006

Article2006

Analytische Planung effektiver und effizienter Werbemixes

Hartwig Steffenhagen

6 citations·0/0 files stored·Journal of Business Economics

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

1962Optimal Advertising Policy under Dynamic Conditions 1969Grundlagen der Betriebswirtschaftslehre 1976Optimal Advertising Policy Under Dynamic Conditions 1976Optimal Advertising and Optimal Quality 1971Book Review: Marketing Decision Making: A Model Building Approach 1989Market Response Models: Econometric and Time Series Analysis 1986Advertising Pulsing Policies for Generating Awareness for New Products 2002Marketing.

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Year2006

Typearticle

Published2006-05-01

VenueJournal of Business Economics

ISSN-L0044-2372

Languagede

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11573-006-0024-x

openalex_workW425835352

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