SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Analytische Planung effektiver und effizienter Werbemixes
16 references·0 citing·35 second hop
Analytische Planung effektiver und effizienter Werbemixes (2006)Analytische Planung effektiver und effizi…Marketing. (2002)Marketing.Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte? (2000)Ansätze zur Segmentierung von…Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze (1993)Strategie und Technik der Wer…Handbuch Marketing-Kommunikation (1993)Handbuch Marketing-Kommunikat…Chapter 9 Econometric and time-series market response models (1993)Chapter 9 Econometric and tim…Pulsing in a Discrete Model of Advertising Competition (1991)Pulsing in a Discrete Model o…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…Advertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Pulsing Policies …Goodwill und Marketingstrategie (1985)Goodwill und Marketingstrateg…Entscheidungsmodelle (1982)EntscheidungsmodelleADPULS: An Advertising Model with Wearout and Pulsation (1982)ADPULS: An Advertising Model …Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Book Review: Marketing Decision Making: A Model Building Approach (1971)Book Review: Marketing Decisi…Grundlagen der Betriebswirtschaftslehre (1969)Grundlagen der Betriebswirtsc…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…The Economic Effects of Advertising. (1942)Distributed Lags and Investment Analysis (1956)An Operations-Research Study of Sales Response to Advertising (1957)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)The Shape of the Advertising Response Function (1999)The Targeting of Advertising (2005)Models and Managers: The Concept of a Decision Calculus (1970)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Why the Bass Model Fits without Decision Variables (1994)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)The Persistence of Marketing Effects on Sales (1995)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector (1993)Effects of counterfeits on the image of luxury brands: An empirical study from the customer perspective (2010)Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren (2015)Purchasing consortia as symbiotic relationships: developing the concept of “consortium sourcing” (2000)Integrative Production Technology for High-wage Countries (2011)Leveraging Technology for a Sustainable World (2012)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Brands and Branding: Research Findings and Future Priorities (2006)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Success factors of virtual communities from the perspective of members and operators: an empirical study (2004)Exploring Success Factors of Virtual Communities: The Perspectives of Members and Operators (2006)Pricing Strategies of Software Vendors (2009)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)
this work references cited by second hop

References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1969Grundlagen der Betriebswirtschaftslehre960 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1971Book Review: Marketing Decision Making: A Model Building Approach550 cited
  • 1989Market Response Models: Econometric and Time Series Analysis481 cited
  • 1986Advertising Pulsing Policies for Generating Awareness for New Products193 cited
  • 2002Marketing.172 cited
  • 1993Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze148 cited
  • 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
  • 1982Entscheidungsmodelle95 cited
  • 1985Goodwill und Marketingstrategie82 cited
  • 2000Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?71 cited
  • 1993Handbuch Marketing-Kommunikation70 cited
  • 1991Pulsing in a Discrete Model of Advertising Competition48 cited
  • 1993Chapter 9 Econometric and time-series market response models

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

42 cited

Cited by

No citing works inside the corpus for this window.