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A New Positioning Typology
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The role of purchase goal and confidence in the brand’s position (2022)Is brand differentiation nece…MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING (2020)MARKET ORIENTATION AND NEW PR…Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning (2020)Finding the Sweet Spot betwee…Exploring young consumer's decision‐making for luxury co-branding combinations (2020)Exploring young consumer's de…Interaction of the underdog with equality and scarcity (2019)Interaction of the underdog w…Sports brand positioning (2018)Sports brand positioningPositioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana (2018)Positioning strategies and co…Comparisons of media types and congruence in positioning of service brands (2014)Comparisons of media types an…Approaches for Generating and Evaluating Product Positioning Strategy (2013)Approaches for Generating and…Incentives, organisational identification, and relationship quality among members of fine arts museums (2011)Incentives, organisational id…Relational benefits and loyalty in retailing: an inter‐sector comparison (2009)Relational benefits and loyal…Congruence between Positioning and Brand Advertising (2007)Congruence between Positionin…Positioning strategies and incidence of congruence of two UK store card brands (2004)Positioning strategies and in…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)What is strategy (2000)Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda (2014)Investigating market orientation and positioning in star-rated hotels in Ghana (2017)Co-branding research: where we are and where we could go from here (2022)Content Analysis for the Social Sciences and Humanities. 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(2003)The key role played by innovation in the talent management and organizational performance relationship (2023)Job Market Signaling (1973)Simultaneous Optimization of Several Response Variables (1980)Signaling Theory: A Review and Assessment (2010)Co-branding strategies in luxury fashion: the Off-White case (2022)The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type (2023)Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables (2024)
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  • 2007Congruence between Positioning and Brand Advertising45 cited
  • 2020Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning43 cited
  • 2018Sports brand positioning39 cited
  • 2020MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING39 cited
  • 2011Incentives, organisational identification, and relationship quality among members of fine arts museums38 cited
  • 2009Relational benefits and loyalty in retailing: an inter‐sector comparison38 cited
  • 2020Exploring young consumer's decision‐making for luxury co-branding combinations32 cited
  • 2004Positioning strategies and incidence of congruence of two UK store card brands25 cited
  • 2013Approaches for Generating and Evaluating Product Positioning Strategy18 cited
  • 2014Comparisons of media types and congruence in positioning of service brands16 cited
  • 2023Angelic brand name priming: saintly branded food influences brand healthfulness perceptions15 cited
  • 2023Typologies and taxonomies of positioning strategies: a systematic literature review12 cited
  • 2022Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position11 cited

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  • 2019Interaction of the underdog with equality and scarcity11 cited
  • 2018Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana10 cited