Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

Lawrence A. Crosby · Nancy Stephens

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Customer churn and segmentation

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Lawrence A. Crosby, Nancy Stephens, Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 404-411

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