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Competitive Maps
16 references·1 citing·44 second hop
Competitive Maps (1988)Competitive MapsEstimating Brand Positioning Maps Using Supermarket Scanning Data (1987)Estimating Brand Positioning …Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation (1985)Competition, Strategy, and Pr…Monopolist Pricing with Dynamic Demand and Production Cost (1983)Monopolist Pricing with Dynam…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesA Maximum Likelihood Method for Fitting the Wandering Vector Model (1983)A Maximum Likelihood Method f…Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations (1982)Technical Note—A Note on Opti…Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study (1979)Dynamics of Price Elasticity …The relationship between Luce's Choice Axiom, Thurstone's Theory of Comparative Judgment, and the double exponential distribution (1977)The relationship between Luce…A Parsimonious Description of the Hendry System (1977)A Parsimonious Description of…The Product Life Cycle and Time-Varying Advertising Elasticities (1976)The Product Life Cycle and Ti…Optimal marketing behavior in oligopoly (1975)Optimal marketing behavior in…Sales-Advertising Cross-Elasticities and Advertising Competition (1973)Sales-Advertising Cross-Elast…Relations between Multidimensional Scaling and Three-Mode Factor Analysis (1972)Relations between Multidimens…Problems in Measuring Change (1965)Problems in Measuring ChangeAn Individual differences Model for Multidimensional Scaling (1963)An Individual differences Mod…The Approximation of One Matrix by Another of Lower Rank (1936)The Approximation of One Matr…Household cost effects on purchase timing decisions: do demographics matter? (1998)Household cost effects on pur…The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)Theory and Methods of Scaling (1958)Spatial, Non-Spatial and Hybrid Models for Scaling (1976)AHP DESIGN ISSUES FOR LARGE‐SCALE SYSTEMS (1987)Predicting similarity and categorization from identification. (1991)The Economic Implications of Learning by Doing (1971)A New Product Growth Model for Consumer Durables (1976)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)Why the Bass Model Fits without Decision Variables (1994)A New Product Growth for Model Consumer Durables (2004)Modelling and forecasting the diffusion of innovation – A 25-year review (2006)The Measurement of Meaning (1957)The Concept of the Marketing Mix (1964)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Signaling New Product Introductions (1999)Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009)Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)The Theory of Stochastic Preference and Brand Switching (1974)Allocating Discretionary Time: Complementarity Among Activities (1981)Formal Choice Models in Marketing (1983)Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases (1985)Individual Choice Behavior (1962)Choice by elimination (1972)Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)Some probabilistic models of best, worst, and best–worst choices (2005)Discrete Choice Experiments Are Not Conjoint Analysis (2010)Diffusion of Innovations (1963)EXPLOIT THE PRODUCT LIFE CYCLE (1965)An Evolutionary Approach to Product Growth Theory (1981)Price Elasticity Dynamics over the Adoption Life Cycle (1992)Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation (2001)Multidimensional Scaling: I. Theory and Method (1952)Modern Factor Analysis. (1961)A psychological study of the semantics of animal terms (1969)Structural Representations of Implicit Personality Theory (1972)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)A Social Psychology of Bilingualism (1967)Latent Growth Curves within Developmental Structural Equation Models (1987)Reconceptualizing barriers to family leisure (1987)Evolutionary Personality Psychology (1991)Five alternative methods of estimating long-run equilibrium relationships (1994)Spatial Models of Parliamentary Voting (2005)
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References

  • 1936The Approximation of One Matrix by Another of Lower Rank3,810 cited
  • 1965Problems in Measuring Change1,363 cited
  • 1977The relationship between Luce's Choice Axiom, Thurstone's Theory of Comparative Judgment, and the double exponential distribution409 cited
  • 1983Monopolist Pricing with Dynamic Demand and Production Cost376 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1963An Individual differences Model for Multidimensional Scaling216 cited
  • 1972Relations between Multidimensional Scaling and Three-Mode Factor Analysis177 cited
  • 1977A Parsimonious Description of the Hendry System175 cited
  • 1975Optimal marketing behavior in oligopoly142 cited
  • 1979Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study140 cited
  • 1985Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation123 cited
  • 1983A Maximum Likelihood Method for Fitting the Wandering Vector Model115 cited
  • 1976The Product Life Cycle and Time-Varying Advertising Elasticities108 cited
  • 1987Estimating Brand Positioning Maps Using Supermarket Scanning Data99 cited
  • 1982Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations

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99 cited
  • 1973Sales-Advertising Cross-Elasticities and Advertising Competition96 cited
  • Cited by

    • 1998Household cost effects on purchase timing decisions: do demographics matter?11 cited