References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
• 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism24,221 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 1999Mental accounting matters3,344 cited
• 1985The psychology of sunk cost2,579 cited
• 2014Financial Literacy, Financial Education, and Downstream Financial Behaviors2,525 cited
• 2011Depression Babies: Do Macroeconomic Experiences Affect Risk Taking?*2,479 cited
• 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
• 2006Paying Not to Go to the Gym1,187 cited
• 1992The Escalation of Commitment to a Failing Course of Action: Toward Theoretical Progress1,056 cited
• 2002Do Liquidity Constraints and Interest Rates Matter for Consumer Behavior? Evidence from Credit Card Data943 cited
• 2009The Age of Reason: Financial Decisions over the Life Cycle and Implications for Regulation847 cited
• 2000Mortgage Terminations, Heterogeneity and the Exercise of Mortgage Options794 cited
• 2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making