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Cited by

• 1989Key success factors: Test of a general theory in the mature industrial‐product sector137 cited
• 1991Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness105 cited
• 2018KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN83 cited
• 1988Corporate diversity and economic performance: The impact of market specialization77 cited
• 2000The Classroom as a Service Encounter: Suggestions for Value Creation74 cited
• 2016A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness46 cited
• 2009‘I am a very happy, lucky lady, and I am full of Vitality!’ Analysis of promotional strategies on the websites of probiotic yoghurt producers45 cited
• 2017Communication Key Performance Indicators for Selecting Construction Project Bidders44 cited
• 1985Ethics in Industrial Selling: How Product and Service Salespeople Compare43 cited
• 2016It is not about what you read, but how you read it: the effects of sequencing rational and emotional messages on corporate and product brand attitudes37 cited
• 2020The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?37 cited
• 1981Are Industrial Salespeople Buyer Oriented?36 cited
• 2015Measuring organizational impacts by integrating competitive intelligence into executive information system