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Market Segmentation
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Market Segmentation (2012)Market SegmentationCustomer Segmentation Model using K-means Clustering on E-commerce (2023)Customer Segmentation Model u…An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry (2023)An Extended RFM Model for Cus…Customer Insights and Consumer Profiling (2021)Customer Insights and Consume…Data mining approach to professional education market segmentation: a case study (2018)Data mining approach to profe…Using segment level stability to select target segments in data-driven market segmentation studies (2017)Using segment level stability…Geographic Big Data’s Applications in Retailing Business Market (2017)Geographic Big Data’s Applica…Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance (2013)Drivers of Export Segmentatio…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The bargaining power, value capture, and export performance of Vietnamese manufacturers in global value chains (2021)Measurement and Control of Response Bias (1991)Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation (2000)Applying experiential marketing in selling tourism dreams (2018)Recency, Frequency, Monetary Value, Clustering, and Internal and External Indices for Customer Segmentation from Retail Data (2023)The theory-practice research gains from big data: evidence from hospitality loyalty programs (2023)The law of retail gravitation (1931)Defining and Estimating a Trading Area (1964)Statistics for Spatio-Temporal Data (2011)Principles of Marketing (1972)Strategic Marketing for Educational Institutions (1995)Parity of participation for autistic students: Mapping provision across UK higher education institutions (2021)PROMOTION MIX NAHDLATUL ULAMA UNIVERSITY OF SURABAYA TO INCREASE NEW STUDENT’S INTEREST (2021)Segmenting the Higher Education Market: An Analysis of Admissions Data Using K-Means Clustering (2024)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior (1997)Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation revisited: The case of the airline industry (2007)Determine the Number of Unknown Targets in Open World Based on Elbow Method (2020)Data-Driven Customer Segmentation Using Clustering Methods for Business Success (2023)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Decoding Green Consumption Behavior Among Chinese Consumers: Insights from Machine Learning Models on Emotional and Social Influences (2025)Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms (2025)
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  • 2013Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance35 cited
  • 2023An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry30 cited
  • 2017Using segment level stability to select target segments in data-driven market segmentation studies21 cited
  • 2018Data mining approach to professional education market segmentation: a case study17 cited
  • 2023Customer Segmentation Model using K-means Clustering on E-commerce15 cited
  • 2021Customer Insights and Consumer Profiling9 cited
  • 2017Geographic Big Data’s Applications in Retailing Business Market5 cited

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