Prahalad, C. K. (1941–2010)

Abstract

The article considers the career of the business management theorist C. K. Prahalad through a discussion of three of his main works. Following discussion of the future-oriented nature of his thinking, the article considers the first of Prahalad’s books, The Multinational Mission , in which he argued that multinational companies should aim to achieve a balance between global scale and local demands. In what is perhaps the best known of his titles, Competing for the Future , he challenged much of the conventional wisdom about competitive strategy, highlighting concepts such as the resource-based view of the firm and strategic intent. Finally, in Fortune at the Bottom of the Pyramid , Prahalad turns his attention to how entrepreneurs can address the needs of the poorest in society, who may – contrary to expectations – prove to be the fastest-growing consumer segment. A short conclusion highlights that Prahalad has practised what he has preached, putting into effect some of his key business messages.

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