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ADMOD: An Advertising Decision Model
6 references·5 citing·41 second hop
ADMOD: An Advertising Decision Model (1975)ADMOD: An Advertising Decision ModelToward a Normative Model of Promotional Decision Making (1973)Toward a Normative Model of P…The New-Trier Stochastic Model of Brand Choice (1971)The New-Trier Stochastic Mode…Repetition in Media Models: A Laboratory Technique (1971)Repetition in Media Models: A…Prediction of New Product Performance: An Analytical Approach (1969)Prediction of New Product Per…A Media Planning Calculus (1969)A Media Planning CalculusUse of Consumer Panels for Brand-Share Prediction (1968)Use of Consumer Panels for Br…Coordinating traditional media advertising and online advertising in brand marketing (2023)Coordinating traditional medi…Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Marketing Decision Making and…Advertising Models (2008)Advertising ModelsA Household-Level Television Advertising Exposure Model (1997)A Household-Level Television …The Maturation of the Science of Media Selection (1981)The Maturation of the Science…Early Prediction of Market Success for New Grocery Products (1960)Early Prediction of Market Success for New Grocery Products (1976)News: A Decision-Oriented Model for New Product Analysis and Forecasting (1982)Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model (1996)Fast and frequent: Investigating box office revenues of motion picture sequels (2007)An Operations-Research Study of Sales Response to Advertising (1957)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions. (1964)Marketing Decision Making: A Model Building Approach (1971)Judgment under Uncertainty: Heuristics and Biases (1974)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Finding effective ways to improve subjective probability predictions through model learning (2014)Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time (2017)The Theory of Buyer Behavior (1971)Innovative Behavior and Communication (1972)Relating Coupon Redemption Rates to Past Purchasing of the Brand (1985)Relating the Brand Use Profile of Coupon Redeemers tο Brand and Coupon Characteristics (1987)Nested multinomial logit analysis of scanner data for a hierarchical choice model (1988)Recommendations for APA test standards regarding construct, trait, or discriminant validity. (1960)Statistical principles in experimental design. (1962)Attitudinal effects of mere exposure. (1968)Advertising Wearout: An Experimental Analysis (1976)Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion (2003)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)How Advertising Works: What Do We Really Know? (1999)Stability in Competition (1929)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)The Theory of Industrial Organization (1988)Pay-per-click (PPC) advertising and continuous banking service intentions (2024)A Modified Linear Learning Model of Buyer Behavior (1974)A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice (1975)Using copulas to model repeat purchase behaviour – An exploratory analysis via a case study (2009)Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment (1981)A Three-Stage Model of Industrial Trade Show Performance (1995)THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM (1996)
this work references cited by second hop

References

  • 1969A Media Planning Calculus257 cited
  • 1968Use of Consumer Panels for Brand-Share Prediction144 cited
  • 1971Repetition in Media Models: A Laboratory Technique117 cited
  • 1969Prediction of New Product Performance: An Analytical Approach94 cited
  • 1971The New-Trier Stochastic Model of Brand Choice30 cited
  • 1973Toward a Normative Model of Promotional Decision Making29 cited

Cited by

  • 2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems28 cited
  • 2023Coordinating traditional media advertising and online advertising in brand marketing16 cited
  • 1981The Maturation of the Science of Media Selection14 cited
  • 2008Advertising Models11 cited
  • 1997A Household-Level Television Advertising Exposure Model11 cited

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