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Transmedia Marketing
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Transmedia Marketing (2015)Transmedia MarketingOut of the ring and onto the net: Kayfabe as a framework for interactive texts (2026)Out of the ring and onto the …Creative economy and communication. Characterization in a line of research (2024)Creative economy and communic…The Future of Transmedia Brand Storytelling and a Model for Practice (2023)The Future of Transmedia Bran…The Creative Logic of Transmedia Brand Storytelling (2023)The Creative Logic of Transme…The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry (2022)The Engagement Imperative: Ex…Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans (2021)Keep the Fire Burning: Explor…Authenticity and Digital Popular Music Brands (2020)Authenticity and Digital Popu…Think Transmedia! (2018)Think Transmedia!Collective intelligence: mankind's emerging world in cyberspace (1998)The long tail: why the future of business is selling less of more (2007)Complex TV: The Poetics of Contemporary Television Storytelling (2015)Building Strong Brands (1995)The Work of Art in the Age of Mechanical Reproduction (2007)Social media: The new hybrid element of the promotion mix (2009)Naturalistic inquiry (1985)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Evolving to a New Dominant Logic for Marketing (2003)Civic Engagement Intention and the Data-Driven Fan Community: Investigating the Motivation Behind Chinese Fans’ Online Data-Making Behavior From a Collective Action Perspective (2023)Emotional complexity of fan-controlled comments: Affective labor of fans of high-popularity Chinese stars (2023)Music for Mental Health: An Autoethnography of the Rory Gallagher Instagram Fan Community (2023)InterViews learning the craft of qualitative research interviewing (2008)Confronting the Challenges of Participatory Culture (2009)Seeking Qualitative Rigor in Inductive Research (2012)Mediated by the giants: Tracing practices, discourses, and mediators of platform isomorphism in a media organization (2022)The new digital music marketing ecosystem: artist direct (2023)The Seven Basic Plots: Why We Tell Stories (2004)When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)A Review and Critique of the Hierarchy of Effects in Advertising (1990)A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (2012)Transmedia (Storytelling?): A polyphonic critical review (2016)Comisión Económica para América Latina y el Caribe (2017)Fearing Fictions (1978)Audience Affirmation and the Labour of Professional Wrestling (2014)Breakingkayfabeis easy, cheap and never entertaining: Twitter rivalries in professional wrestling (2014)
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Cited by

  • 2024Creative economy and communication. Characterization in a line of research25 cited
  • 2021Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans22 cited
  • 2022The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry21 cited
  • 2020Authenticity and Digital Popular Music Brands4 cited
  • 2023The Future of Transmedia Brand Storytelling and a Model for Practice2 cited
  • 2026Out of the ring and onto the net: Kayfabe as a framework for interactive texts1 cited
  • 2018Think Transmedia!1 cited
  • 2023The Creative Logic of Transmedia Brand Storytelling1 cited

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