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Early Prediction of Market Success for New Grocery Products
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  • 1968Use of Consumer Panels for Brand-Share Prediction144 cited
  • 2014Consumer Attitude Metrics for Guiding Marketing Mix Decisions122 cited
  • 2016Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data117 cited
  • 1991New Brands and the Existing Market115 cited
  • 1999Developing breakthrough products: challenges and options for market assessment114 cited
  • 1981The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product100 cited
  • 1969Prediction of New Product Performance: An Analytical Approach94 cited
  • 2001Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales92 cited
  • 1965An Appraisal of Markov Brand-Switching Models

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91 cited
  • 2002Forecasting the market diffusion of disruptive and discontinuous innovation90 cited
  • 1978Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning86 cited