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Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

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References

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1977Exploring Territorial Differences in the Relationship between Marketing Variables113 cited
1959On the Predictive Value of Consumer Intentions and Attitudes100 cited
1978Market Segmentation Based on Consumer Ratings of Proposed Product Designs61 cited
1975The Purchase Intention Question in New Product Development: A Field Test53 cited
1970

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Marketing Research and Analysis

52 cited

1965Subjective Probabilities and Buying Intentions40 cited

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