Chapter2006

Krisenkommunikation

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Public Relations and Crisis Communication Corporate Identity and Reputation Leadership, Behavior, and Decision-Making Studies

Abstract

Nahezu jede Woche kann man in den Medien Berichte über Krisen in Unternehmen oder durch Unternehmen sehen, lesen oder hören (s. Abb. 1). Unternehmerisches Handeln ist immer mit Risiken verbunden. Dies bedeutet, dass die gewünschten Ergebnisse und Erfolge von umgesetzten Strategien und Maßnahmen nicht realisiert werden konnten.

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References

1980Understanding Attitudes and Predicting Social Behavior 1985From Intentions to Actions: A Theory of Planned Behavior 1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control 1996Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change 1981How Organizations Learn and Unlearn 1989Crisis Management: Planning for the Inevitable 2019Konsumentenverhalten 2014Crisis management: Planning for the inevitable

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