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Brands in the eye of the storm: navigating political consumerism and boycott calls on social media

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References

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2014Managing social media crises with your customers: The good, the bad, and the ugly266 cited
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2015Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds184 cited
2020Political consumerism: A meta-analysis175 cited
2019Political Identity and the Consumer Journey: A Research Review165 cited
2015

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Social media as a tool for social movements: the effect of social media use and social capital on intention to participate in social movements

146 cited

2005The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes104 cited

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2024How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology24 cited
2024Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods9 cited