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REKLAM TASARIMDA BİR GÖRSEL ANLATIM YÖNTEMİ OLARAK KİŞİLEŞTİRME
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REKLAM TASARIMDA BİR GÖRSEL ANLATIM YÖNTEMİ OLARAK KİŞİLEŞTİRME (2022)REKLAM TASARIMDA BİR GÖRSEL ANLATIM YÖNTE…The visual representation of germs: a typology of popular germ depictions (2020)The visual representation of …Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik Vakası (2020)Marka Maskotlarında Antropomo…Personification in Advertising (2011)Personification in AdvertisingOn seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Resources and Organizational Identities (2006)Resources and Organizational …The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999 (2002)The Development, Change, and …Prototypicality Among Metaphors: On the Relative Frequency of Personification and Spatial Metaphors in Literature Written for Children Versus Adults (1986)Prototypicality Among Metapho…Representing Macbeth: A Case Study in Visual Rhetoric (1984)Representing Macbeth: A Case …Language: An introduction to the study of speech. (1949)Language: An introduction to …Sex‐Role Stereotypes: A Current Appraisal1 (1972)Language and Perception (1976)Metaphors We Live By (2003)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2012)You’re so lovable: Anthropomorphism and brand love (2014)Virtual influencer marketing: the good, the bad and the unreal (2023)Firm Resources and Sustained Competitive Advantage (1991)Managing Legitimacy: Strategic and Institutional Approaches (1995)Firm resources and sustained competitive advantage (2004)External Organizational Rhetoric: Bridging Management and Sociopolitical Discourse (2011)Charismatic Leadership and Rhetorical Competence (2014)Firm Resources, Core Competencies and Sustainable Competitive Advantage: An Integrative Theoretical Framework (2016)The Principles of Psychology (1891)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes (2007)Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2007)Qualitative Research in Advertising (2017)Advances in Consumer Research (2025)Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1993)Reading images: the grammar of visual design (1996)Qualitative research practice: a guide for social science students and researchers (2003)Possessions and the Extended Self (1988)The typographic contribution to language Towards a model of typographic genres and their underlying structures (1988)Visual/Verbal Collaboration in Print: Complementary Differences, Necessary Ties, and an Untapped Rhetorical Opportunity (2006)The Language of Visuals: Text + Graphics = Visual Rhetoric Tutorial (2007)Emotion, Metaphor, and the Creative Process (1997)Polysynthesis in Northern Australia (2017)The Languages of the Daly River Region (Northern Australia) (2017)
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References

  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 2011Personification in Advertising390 cited
  • 1949Language: An introduction to the study of speech.239 cited
  • 2002The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999204 cited
  • 2006Resources and Organizational Identities67 cited
  • 1984Representing Macbeth: A Case Study in Visual Rhetoric53 cited
  • 1986Prototypicality Among Metaphors: On the Relative Frequency of Personification and Spatial Metaphors in Literature Written for Children Versus Adults46 cited
  • 2020The visual representation of germs: a typology of popular germ depictions11 cited
  • 2020Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik Vakası9 cited

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