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Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture
16 references·0 citing·46 second hop
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(1988)Social Identity Theory and the Organization (1989)The Authoritarian Personality (2001)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)The silent language in overseas business (1960)Is There a Universal Model of Organization Structure? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 1970Determining Sample Size for Research Activities22,093 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,600 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,987 cited
  • 1980Motivation, leadership, and organization: Do American theories apply abroad?3,336 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,251 cited
  • 1975The Predictive Sample Reuse Method with Applications2,771 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers2,309 cited
  • 2012Organizational Climate and Culture2,132 cited
  • 2016Organizational Climate and Culture2,047 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge

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1,927 cited
  • 1994ORGANIZATIONAL CITIZENSHIP BEHAVIOR: CONSTRUCT REDEFINITION, MEASUREMENT, AND VALIDATION.1,748 cited
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