References

• 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory2,818 cited
• 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
• 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
• 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,456 cited
• 2009Building strong brands in a modern marketing communications environment1,143 cited
• 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
• 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,002 cited
• 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
• 2017Authenticity in branding – exploring antecedents and consequences of brand authenticity489 cited
• 2020Marketing innovations during a global crisis: A study of China firms’ response to COVID-19463 cited
• 1984Contemporary Advertising435 cited
• 2019Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising383 cited