SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The emergence of B2B omni-channel marketing in the digital era: a systematic literature review
16 references·6 citing·42 second hop
The emergence of B2B omni-channel marketing in the digital era: a systematic literature review (2022)The emergence of B2B omni-channel marketi…Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing (2020)Reconceptualizing Integration…Digital marketing for B2B organizations: structured literature review and future research directions (2020)Digital marketing for B2B org…Transformative Marketing: The Next 20 Years (2018)Transformative Marketing: The…The future of B2B marketing theory: A historical and prospective analysis (2017)The future of B2B marketing t…Omni-channel marketing, integrated marketing communications and consumer engagement (2017)Omni-channel marketing, integ…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…The B2B Knowledge Gap (2016)The B2B Knowledge GapOmnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention (2016)Omnichannel Customer Behavior…How to create a realistic customer journey map (2016)How to create a realistic cus…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned (2015)Hummel's Digital Transformati…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Categorization of multiple ch…Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing (2014)Introduction to the Special I…Consumer Power: Evolution in the Digital Age (2013)Consumer Power: Evolution in …Undertaking a literature review: a step-by-step approach (2008)Undertaking a literature revi…Omnichannel marketing: a systematic review and research agenda (2024)Omnichannel marketing: a syst…Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy (2024)Learning from the Past Bridgi…Challenges and opportunities in the digitalization of the B2B customer journey (2024)Challenges and opportunities …Multiple flexible suppliers and competitive advantage during market turbulence: the role of digital capabilities (2023)Multiple flexible suppliers a…A systematic review of customer behavior in business-to-business markets and agenda for future research (2023)A systematic review of custom…Organizational resilience under COVID-19: the role of digital technology in R&D investment and performance (2022)Organizational resilience und…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Challenges and Opportunities in Multichannel Customer Management (2006)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Toward a three-dimensional framework for omni-channel (2017)Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. (1970)Organizational Information Requirements, Media Richness and Structural Design (1986)Co-creation experiences: The next practice in value creation (2004)Capturing consumer engagement: duality, dimensionality and measurement (2016)Social media and consumer engagement: a review and research agenda (2016)Influencer Marketing Effectiveness (2022)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital economy: An innovation driver for total factor productivity (2021)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Factors Affecting Trust in Market Research Relationships (1993)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)The future of marketing (2019)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience (2018)Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)Service Blueprinting: A Practical Technique for Service Innovation (2008)Going on a journey: A review of the customer journey literature (2020)Mobile advertising: A systematic literature review and future research agenda (2021)The impact of the Covid-19 pandemic on customer experience design: The hotel managers’ perspective (2021)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Conducting systematic literature review in operations management (2016)On the shoulders of giants: undertaking a structured literature review in accounting (2016)Gamification in Science Education. A Systematic Review of the Literature (2021)
this work references cited by second hop

References

  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2008Undertaking a literature review: a step-by-step approach1,429 cited
  • 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing724 cited
  • 2015Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing680 cited
  • 2013Consumer Power: Evolution in the Digital Age652 cited
  • 2016How to create a realistic customer journey map446 cited
  • 2016Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention393 cited
  • 2016The B2B Knowledge Gap380 cited
  • 2017Omni-channel marketing, integrated marketing communications and consumer engagement295 cited
  • 2015Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned284 cited
  • 2017The future of B2B marketing theory: A historical and prospective analysis281 cited
  • 2018Transformative Marketing: The Next 20 Years267 cited
  • 2020Digital marketing for B2B organizations: structured literature review and future research directions

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

239 cited
  • 2020Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing237 cited
  • Cited by

    • 2022Organizational resilience under COVID-19: the role of digital technology in R&D investment and performance69 cited
    • 2023A systematic review of customer behavior in business-to-business markets and agenda for future research42 cited
    • 2023Multiple flexible suppliers and competitive advantage during market turbulence: the role of digital capabilities26 cited
    • 2024Challenges and opportunities in the digitalization of the B2B customer journey20 cited
    • 2024Omnichannel marketing: a systematic review and research agenda12 cited
    • 2024Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy11 cited