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Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing
16 references·0 citing·53 second hop
Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing (2022)Effects of brand attitude, perceived valu…A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)A study of antecedents and ou…The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention (2019)The role of involvement: Inve…Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Influencers on Instagram: Ant…Influence of e-WOM engagement on consumer purchase intention in social commerce (2018)Influence of e-WOM engagement…The influence of perceived value on purchase intention in social commerce context (2017)The influence of perceived va…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Applying consumer-based brand equity in luxury hotel branding (2017)Applying consumer-based brand…Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2014)Celebrity endorsement: How ce…Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay (2011)Luxury fashion brand consumer…Comparing the importance of luxury value perceptions in cross-national contexts (2011)Comparing the importance of l…Antecedents of luxury brand purchase intention (2011)Antecedents of luxury brand p…When does electronic word-of-mouth matter? A study of consumer product reviews (2010)When does electronic word-of-…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Managing luxury brands (1997)Managing luxury brandsThe theory of planned behavior (1991)The theory of planned behaviorThe broad embrace of luxury: Hedonic potential as a driver of brand extendibility (2009)The Theory of the Leisure Class (2009)Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Comparative fit indexes in structural models. 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The challenges and opportunities of Social Media (2009)How fashion influencers contribute to consumers' purchase intention (2020)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists (2019)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Why do consumers buy impulsively during live streaming? 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References

  • 1991The theory of planned behavior90,729 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2018Influencers on Instagram: Antecedents and consequences of opinion leadership1,331 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 2010When does electronic word-of-mouth matter? A study of consumer product reviews541 cited
  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2017The influence of perceived value on purchase intention in social commerce context441 cited
  • 2011Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay416 cited
  • 2011Comparing the importance of luxury value perceptions in cross-national contexts383 cited
  • 1997Managing luxury brands372 cited
  • 2011Antecedents of luxury brand purchase intention359 cited
  • 2014Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention299 cited
  • 2018Influence of e-WOM engagement on consumer purchase intention in social commerce291 cited
  • 2019The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention288 cited

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2020
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
287 cited
  • 2017Applying consumer-based brand equity in luxury hotel branding266 cited
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