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Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis

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46 cited

2020Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors43 cited

2020How does purchasing intangible services online influence the travel to consume these services? A focus on a Chinese context39 cited

2019The effect of activity identity fusion on negative consumer behavior34 cited

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2024How do online sales channels affect global product purchases? The role of CSR and cross-country differences9 cited