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Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
16 references·0 citing·43 second hop
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands (2022)Investigating the Role of Credibility of …Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2021)Celebrity vs. Influencer endo…The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019)The Impact of Celebrity Endor…The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival (2018)The effect of celebrity on br…Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions (2016)Celebrity endorsements: Influ…Celebrity endorsements: a literature review and research agenda (2016)Celebrity endorsements: a lit…Consumer product knowledge and intention to purchase remanufactured products (2015)Consumer product knowledge an…Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Following Celebrities’ Tweets…The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)The Effects of Shopping Orien…Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Book Review: Marketing Research: An Applied Orientation (1994)Book Review: Marketing Resear…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Attitudes and Attitude Change (1984)Attitudes and Attitude ChangeEffectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…Building Strong Brands (1995)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Mail and Telephone Surveys: The Total Design Method. (1979)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)The Strength of Weak Ties (1973)Social Capital in the Creation of Human Capital (1988)Bowling alone: the collapse and revival of American community (2000)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Measurement of Meaning (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Advances in Consumer Research (2025)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Instafamous and social media influencer marketing (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Book Review: The Psychology of Attitudes (1997)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Influence of Source Credibility on Communication Effectiveness (1951)The Handbook of Social Psychology (1969)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Cognitive Responses in Persuasion (2014)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Social learning and clinical psychology. 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References

  • 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
  • 1954Communication and Persuasion: Psychological Studies of Opinion Change.2,055 cited
  • 2014Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities798 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1984Attitudes and Attitude Change596 cited
  • 2016Celebrity endorsements: a literature review and research agenda595 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements588 cited
  • 2010The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention584 cited
  • 2015Consumer product knowledge and intention to purchase remanufactured products489 cited
  • 2016Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions422 cited
  • 2018

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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
369 cited
  • 2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective338 cited
  • 2021Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit260 cited
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