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Social Media Marketing on Purchase Intention through Mediated Variables of Perceived Value and Perceived Risk
15 references·0 citing·53 second hop
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References

  • 2023BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)2,550 cited
  • 2013Understanding Generation Y and their use of social media: a review and research agenda1,302 cited
  • 2000A framework for marketing management1,118 cited
  • 2013The Media and Technology Usage and Attitudes Scale: An empirical investigation752 cited
  • 2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention720 cited
  • 2011Seeding Strategies for Viral Marketing: An Empirical Comparison673 cited
  • 2018Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction605 cited
  • 2017The influence of perceived social media marketing activities on brand loyalty341 cited
  • 2000Factors influencing the types of products and services purchased over the Internet279 cited
  • 2013Relationship between urban land price and housing price: Evidence from 21 provincial capitals in China148 cited
  • 2020The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services134 cited
  • 2013Brand Service Quality, Satisfaction, Trust and Preference as Predictors of Consumer Brand Loyalty in the Retailing Industry83 cited
  • 2012A survey on the relationship between trust, customer loyalty, commitment and repurchase intention45 cited

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2018
Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang
28 cited
  • 2018ANALYZING THE EFFECT OF TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION (Case Study of Shopee)13 cited
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