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Brand attachment toward functional, symbolic and hedonic brands
16 references·0 citing·41 second hop
Brand attachment toward functional, symbolic and hedonic brands (2022)Brand attachment toward functional, symbo…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand relationships through brand reputation and brand tribalism (2008)Brand relationships through b…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…The impact of brand credibility on consumer price sensitivity (2002)The impact of brand credibili…Multicriteria classification and sorting methods: A literature review (2002)Multicriteria classification …The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Adult attachment, working models, and relationship quality in dating couples. (1990)Adult attachment, working mod…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. (1985)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)PLS-SEM: Indeed a Silver Bullet (2011)Brand Community (2001)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Brand authenticity: An integrative framework and measurement scale (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Society and the Adolescent Self-Image (1965)Attachment and Loss (1969)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)Attachment styles among young adults: A test of a four-category model. (1991)Attachment as an Organizational Framework for Research on Close Relationships (1994)Models of the self and other: Fundamental dimensions underlying measures of adult attachment. (1994)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1990Adult attachment, working models, and relationship quality in dating couples.3,677 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction830 cited
  • 2002Multicriteria classification and sorting methods: A literature review

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686 cited
  • 2002The impact of brand credibility on consumer price sensitivity563 cited
  • 2008Brand relationships through brand reputation and brand tribalism516 cited
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