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Barriers and Factors Affecting the E-Commerce Sustainability of Thai Micro-, Small- and Medium-Sized Enterprises (MSMEs)
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Barriers and Factors Affecting the E-Commerce Sustainability of Thai Micro-, Small- and Medium-Sized Enterprises (MSMEs) (2022)Barriers and Factors Affecting the E-Comm…Exporting and Firm Performance: Evidence from a Randomized Experiment* (2017)Exporting and Firm Performanc…The Advantages and Disadvantages of Using Qualitative and Quantitative Approaches and Methods in Language “Testing and Assessment” Research: A Literature Review (2016)The Advantages and Disadvanta…E-commerce adoption by SMEs in developing countries: evidence from Indonesia (2016)E-commerce adoption by SMEs i…Factors influencing the use of social media by SMEs and its performance outcomes (2015)Factors influencing the use o…Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia (2015)Determinant Factors of E-comm…Encyclopedia of Quality of Life and Well-Being Research (2014)Encyclopedia of Quality of Li…Adoption of e‐commerce applications in SMEs (2011)Adoption of e‐commerce applic…SMEs' e‐commerce adoption: perspectives from Denmark and Australia (2009)SMEs' e‐commerce adoption: pe…The SAGE Encyclopedia of Qualitative Research Methods (2008)The SAGE Encyclopedia of Qual…Barriers to e-commerce and competitive business models in developing countries: A case study (2007)Barriers to e-commerce and co…Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level (2005)Migrating to internet-based e…Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses (2005)Factors Influencing e-commerc…E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs) (2003)E-Commerce Adoption in Thaila…An Integrated Model of Information Systems Adoption in Small Businesses (1999)An Integrated Model of Inform…CEO characteristics, organizational characteristics and information technology adoption in small businesses (1995)CEO characteristics, organiza…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Understanding FinTech Adoption Drivers for Digital Financial Sustainability in Urban and Rural MSMEs (2026)Understanding FinTech Adoptio…Unlocking e-commerce potential in SMEs: an integrative framework for adoption in emerging markets (2025)Unlocking e-commerce potentia…Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs (2025)Supply Chain Sustainability a…E-Commerce in Transition Economies: Insights From Uzbekistan on Institutions, Trust, and Platforms (2025)E-Commerce in Transition Econ…Assessing the impact of MSMEs entrepreneurial competency on transformational entrepreneurship in a developing economy (2025)Assessing the impact of MSMEs…What drives the adoption of digital technology in the micro, small, and medium enterprises sector in a developing economy? 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References

  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2008The SAGE Encyclopedia of Qualitative Research Methods6,033 cited
  • 1999An Integrated Model of Information Systems Adoption in Small Businesses1,726 cited
  • 2014Encyclopedia of Quality of Life and Well-Being Research1,124 cited
  • 1995CEO characteristics, organizational characteristics and information technology adoption in small businesses812 cited
  • 2016The Advantages and Disadvantages of Using Qualitative and Quantitative Approaches and Methods in Language “Testing and Assessment” Research: A Literature Review808 cited
  • 2011Adoption of e‐commerce applications in SMEs593 cited
  • 2015Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia560 cited
  • 2015Factors influencing the use of social media by SMEs and its performance outcomes536 cited
  • 2017Exporting and Firm Performance: Evidence from a Randomized Experiment*457 cited
  • 2005Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level390 cited
  • 2005Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses320 cited
  • 2016E-commerce adoption by SMEs in developing countries: evidence from Indonesia317 cited
  • 2007Barriers to e-commerce and competitive business models in developing countries: A case study

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316 cited
  • 2009SMEs' e‐commerce adoption: perspectives from Denmark and Australia306 cited
  • 2003E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs)282 cited
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    • 2024ESG-driven ecopreneur selection in European financial institutions: entropy and TOPSIS analysis25 cited
    • 2023Traditional Retailer’s Intention to opt E-commerce for Digital Retail Business in Saudi Arabia22 cited
    • 2025Unlocking e-commerce potential in SMEs: an integrative framework for adoption in emerging markets21 cited
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    • 2025Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs12 cited
    • 2022Online Platform Customer Shopping Repurchase Behavior Analysis9 cited
    • 2026Understanding FinTech Adoption Drivers for Digital Financial Sustainability in Urban and Rural MSMEs8 cited
    • 2025Assessing the impact of MSMEs entrepreneurial competency on transformational entrepreneurship in a developing economy7 cited
    • 2024Towards Inclusive Digitalisation in Small Hospitality and Tourism Enterprises5 cited
    • 2025E-Commerce in Transition Economies: Insights From Uzbekistan on Institutions, Trust, and Platforms0 cited