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Impact of green marketing, greenwashing and green confusion on green brand equity

16 references·16 citing·41 second hopsampled

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References

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2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

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1,024 cited

2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited

2002Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?645 cited

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