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Factors Affecting Consumers’ Online Purchase Intention through Social Media Platforms in Saudi Arabia and Bahrain
16 references·0 citing·57 second hopsampled
Factors Affecting Consumers’ Online Purchase Intention through Social Media Platforms in Saudi Arabia and Bahrain (2020)Factors Affecting Consumers’ Online Purch…Correlates of social media fatigue and academic performance decrement (2020)Correlates of social media fa…Influence of e-WOM engagement on consumer purchase intention in social commerce (2018)Influence of e-WOM engagement…An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market (2018)An examination of the factors…Social media in marketing: A review and analysis of the existing literature (2017)Social media in marketing: A …Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Influence of social media marketing communications on young consumers’ attitudes (2017)Influence of social media mar…Hotel website quality, perceived flow, customer satisfaction and purchase intention (2016)Hotel website quality, percei…Understanding perceived risks in mobile payment acceptance (2015)Understanding perceived risks…Social Media and Its Role in Marketing (2015)Social Media and Its Role in …Influences of gender and product type on online purchasing (2015)Influences of gender and prod…Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials (2015)Facebook advertising’s influe…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…Social Commerce: A Contingency Framework for Assessing Marketing Potential (2013)Social Commerce: A Contingenc…Online experiences and virtual goods purchase intention (2012)Online experiences and virtua…Electronic word-of-mouth: Challenges and opportunities (2011)Electronic word-of-mouth: Cha…Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…A Model for Predictive Measurements of Advertising Effectiveness (1961)The Good Research Guide (2003)Understanding Generation Y and their use of social media: a review and research agenda (2013)The effect of web advertising visual design on online purchase intention: An examination across gender (2016)Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry (2021)Mobile advertising: A systematic literature review and future research agenda (2021)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social media: The new hybrid element of the promotion mix (2009)Elements of strategic social media marketing: A holistic framework (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Diffusion of Innovations 1 (2019)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers? (2016)Consumers response towards mobile commerce applications: S-O-R approach (2020)Point of adoption and beyond. Initial trust and mobile-payment continuation intention (2020)The Duality of Human Existence (1969)Features of similarity. 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The challenges and opportunities of Social Media (2009)How fashion influencers contribute to consumers' purchase intention (2020)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)The Psychology of Literacy (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement (2019)The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020)Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors (2022)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Investigating the impact of social media advertising features on customer purchase intention (2018)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)Social Support as a Moderator of Life Stress (1976)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)The Elaboration Likelihood Model of Persuasion (1986)Customer review or influencer endorsement: which one influences purchase intention more? (2020)Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention (2020)Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review (2023)
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References

  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2017Social media in marketing: A review and analysis of the existing literature1,126 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments636 cited
  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2013Social Commerce: A Contingency Framework for Assessing Marketing Potential479 cited
  • 2017Influence of social media marketing communications on young consumers’ attitudes433 cited
  • 2015Understanding perceived risks in mobile payment acceptance390 cited
  • 2015Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials378 cited
  • 2016Hotel website quality, perceived flow, customer satisfaction and purchase intention314 cited
  • 2018Influence of e-WOM engagement on consumer purchase intention in social commerce291 cited
  • 2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market286 cited
  • 2011Electronic word-of-mouth: Challenges and opportunities271 cited
  • 2012Online experiences and virtual goods purchase intention260 cited
  • 2015Social Media and Its Role in Marketing260 cited

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  • 2020Correlates of social media fatigue and academic performance decrement212 cited
  • 2015Influences of gender and product type on online purchasing204 cited
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