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Platform advertising and targeted promotion: Paid or free?
16 references·1 citing·53 second hopsampled
Platform advertising and targeted promotion: Paid or free? (2022)Platform advertising and targeted promoti…Targeting and Privacy in Mobile Advertising (2018)Targeting and Privacy in Mobi…Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis (2018)Optimal Advertising Budget Al…Manufacturer encroachment with advertising (2018)Manufacturer encroachment wit…Competitive Targeted Advertising with Price Discrimination (2016)Competitive Targeted Advertis…Competitive Targeted Advertising Over Networks (2016)Competitive Targeted Advertis…Airbnb: Online targeted advertising, sense of power, and consumer decisions (2016)Airbnb: Online targeted adver…A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales (2016)A Mobile Platform's In‐App Ad…Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Personalized Online Advertisi…Television Advertising and Online Search (2013)Television Advertising and On…Targeted advertising and advertising avoidance (2013)Targeted advertising and adve…Advertising in Asymmetric Competing Supply Chains (2013)Advertising in Asymmetric Com…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…A Hierarchical Marketing Communications Model of Online and Offline Media Synergies (2009)A Hierarchical Marketing Comm…Coordinating advertising and pricing in a manufacturer–retailer channel (2008)Coordinating advertising and …The Targeting of Advertising (2005)The Targeting of AdvertisingAn Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…How to achieve targeted advertising with the e-commerce platform’s membership system? (2024)How to achieve targeted adver…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Adaptive Decision Maker (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement (2022)Price and Quantity Competition in a Differentiated Duopoly (1984)Price Competition in a Channel Structure with a Common Retailer (1991)Channel Conflict and Coordination in the E‐Commerce Age (2004)Technology improvement strategy for green products under competition: The role of government subsidy (2020)The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain (2020)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013)Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity (2015)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)The Bargaining Problem (1950)Other Solutions to Nash's Bargaining Problem (1975)The Theory of Industrial Organization (1988)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)A survey of game-theoretic models of cooperative advertising (2014)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Risk Aversion in the Small and in the Large (1964)Risk Aversion in the Small and in the Large (1976)Game-theoretical analysis for supply chain with consumer preference to low carbon (2014)Pandemics and Supply Chain Management Research: Toward a Theoretical Toolbox* (2020)Advertising as Information (1974)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Toward a Psychology of Being (1962)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Handbook of Positive Psychology (2001)Bottom-up touristification and urban transformations in Paris (2018)A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry (2019)How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Optimal Auction Design (1981)The Economics of Privacy (2016)First-Price Auctions in Online Display Advertising (2019)Inefficiencies in Digital Advertising Markets (2020)Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021)Equilibrium Distributions of Sales and Advertising Prices (1977)The Private and Social Value of Information and the Reward to Inventive Activity (1978)The long tail: why the future of business is selling less of more (2007)Targeting in advertising markets: implications for offline versus online media (2011)Privacy and Personal Data Collection with Information Externalities (2018)
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References

  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2005The Targeting of Advertising522 cited
  • 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where427 cited
  • 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
  • 2016Airbnb: Online targeted advertising, sense of power, and consumer decisions299 cited
  • 2013Targeted advertising and advertising avoidance273 cited
  • 2009A Hierarchical Marketing Communications Model of Online and Offline Media Synergies233 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2018Targeting and Privacy in Mobile Advertising220 cited
  • 2013Advertising in Asymmetric Competing Supply Chains207 cited
  • 2013Television Advertising and Online Search182 cited
  • 2018Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis170 cited
  • 2016A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales146 cited
  • 2018Manufacturer encroachment with advertising137 cited
  • 2016Competitive Targeted Advertising with Price Discrimination

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135 cited
  • 2016Competitive Targeted Advertising Over Networks131 cited
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    • 2024How to achieve targeted advertising with the e-commerce platform’s membership system?17 cited