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Purpose This study investigates the effectiveness of trade unions in preserving and promoting the rights of the worker, and being their voice in ensuring safe working conditions as part of the firms’ CSR activities. Design/methodology/approach Data were collected from employees, managers, and owners of ready-made garments firms in Bangladesh. An open-ended survey instrument was used and distributed widely. Analysis of the 200 responses was undertaken using the qualitative narrative technique. Findings The findings show that, unlike traditional labor-management relations, in Bangladesh managers tend to have a more favorable attitude towards unions than employees do. The strong political links between the factory owners and the unions’ leadership raise questions about whose interest the unions represent. Practical implications The authors highlight how adopting a CSR agenda can help unions make better representations on behalf of their members. This, in turn, can enhance the workforce’s efficiency and help strengthen the sector to develop processes to help face disruptions like those experienced during the COVID-19 pandemic. Originality/value The study is unique in addressing the role of unions in promoting CSR activities in emerging economies, where the formal institutional application remains limited. The study’s findings can help explain some of the sector’s challenges.
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