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Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
16 references·0 citing·47 second hop
Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity (2022)Characterizing Brand Knowledge and Identi…To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective (2020)To recover faster from Covid-…The psychological impact of COVID-19 on the mental health in the general population (2020)The psychological impact of C…The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust (2020)The impact of corporate socia…Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Social media marketing strate…Impact of knowledge management practices on green innovation and corporate sustainable development: A structural analysis (2019)Impact of knowledge managemen…Heuristics versus statistics in discriminant validity testing: a comparison of four procedures (2019)Heuristics versus statistics …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Applying the Theory of Planned Behavior (TPB) in halal food purchasing (2011)Applying the Theory of Planne…Consumer-Based Brand Equity Conceptualisation and Measurement (2010)Consumer-Based Brand Equity C…Estimating the Effect of Common Method VARIANCE: The Method–Method Pair Technique with an Illustration from TAM Research1 (2009)Estimating the Effect of Comm…The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…Model-Dependent Variance Inflation Factor Cutoff Values (2002)Model-Dependent Variance Infl…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Social categorization and intergroup behaviour (1971)Psychology of intergroup relations (1986)Social Identity Theory and the Organization (1989)The Authoritarian Personality (2001)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. 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(1980)On the Evaluation of Structural Equation Models (1988)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)
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References

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  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,600 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 2019Heuristics versus statistics in discriminant validity testing: a comparison of four procedures2,220 cited
  • 2002Model-Dependent Variance Inflation Factor Cutoff Values1,210 cited
  • 2020The psychological impact of COVID-19 on the mental health in the general population1,207 cited
  • 2020Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda998 cited
  • 2019Impact of knowledge management practices on green innovation and corporate sustainable development: A structural analysis826 cited
  • 2011Applying the Theory of Planned Behavior (TPB) in halal food purchasing781 cited
  • 2020The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust729 cited
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To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective
692 cited
  • 2010Consumer-Based Brand Equity Conceptualisation and Measurement508 cited
  • 2009Estimating the Effect of Common Method VARIANCE: The Method–Method Pair Technique with an Illustration from TAM Research1500 cited
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