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Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences
16 references·9 citing·41 second hop
Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences (2022)Consumers' identity signaling towards soc…Brand Love (2011)Brand LoveSignaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007)Where Consumers Diverge from …Motivational and Emotional Aspects of the Self (2006)Motivational and Emotional As…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Temporal construal. (2003)Temporal construal.Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Attributional Thoughts about Consumer Behavior (2000)Attributional Thoughts about …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Perceived Intragroup Variability as a Function of Group Status and Identification (1995)Perceived Intragroup Variabil…Why people self-verify. (1992)Why people self-verify.Psychology of intergroup relations (1986)Psychology of intergroup rela…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Psychological perspectives on the self (1982)Psychological perspectives on…Self-verification processes: How we sustain our self-conceptions (1981)Self-verification processes: …Consumer brand choice in the metaverse: Exploring personal and social factors (2025)Consumer brand choice in the …The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison (2024)The Effect of Celebrity Endor…The defensive reactions: How dissociative out-groups’ imitation of goal setting affects imitated consumers? (2024)The defensive reactions: How …Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises (2024)Consumer affinity as a key fa…Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness (2024)Comparing material and experi…Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification (2024)Brand authenticity and consum…Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands (2024)Better or different? How mimi…What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence (2023)What drives sponsorship effec…Should luxury brands display their logos prominently? 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1986Psychology of intergroup relations10,626 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2003Temporal construal.3,006 cited
  • 1982Psychological perspectives on the self2,300 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2011Brand Love1,603 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2007Where Consumers Diverge from Others: Identity Signaling and Product Domains1,322 cited
  • 1995Perceived Intragroup Variability as a Function of Group Status and Identification1,153 cited
  • 2000Attributional Thoughts about Consumer Behavior902 cited
  • 2006Motivational and Emotional Aspects of the Self838 cited
  • 1981Self-verification processes: How we sustain our self-conceptions744 cited

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  • 1992Why people self-verify.710 cited
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    • 2023Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions26 cited
    • 2023What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence23 cited
    • 2025Consumer brand choice in the metaverse: Exploring personal and social factors19 cited
    • 2024The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison14 cited
    • 2024Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness9 cited
    • 2024Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands9 cited
    • 2024Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises8 cited
    • 2024The defensive reactions: How dissociative out-groups’ imitation of goal setting affects imitated consumers?1 cited