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Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
16 references·1 citing·51 second hop
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity (2022)Conflicting consumer cultures, shopping r…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Evaluating the Fit of Structu…Why Do Brands Cause Trouble? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,720 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1985Distinction: A Social Critique of the Judgement of Taste.14,107 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 2003Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures9,045 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited

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  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1989Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities1,142 cited
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    • 2026How to strengthen brand loyalty based on CBBE: An innovative evaluation model for mapping the customer journey and loyalty spiral5 cited