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The Effects of Sensory Marketing on Clothing-Buying Behavior
10 references·0 citing·53 second hop
The Effects of Sensory Marketing on Clothing-Buying Behavior (2022)The Effects of Sensory Marketing on Cloth…Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis (2021)Business and Energy Efficienc…Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers’ prior experience and gender (2020)Effects of sensory marketing …Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction (2019)Exploring mediating role of s…Does more sense make sense? An empirical test of high and low interactive retail technology (2019)Does more sense make sense? A…Consumer evaluation of ambient scent (2018)Consumer evaluation of ambien…The power of sensory marketing in advertising (2016)The power of sensory marketin…Sensory expectations generated by colours of red wine labels (2016)Sensory expectations generate…Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Sensory marketing, embodiment…Role of tactile and visual inputs in product evaluation: a multisensory perspective (2011)Role of tactile and visual in…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…The Principles of Psychology (1891)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? 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References

  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2013Sensory marketing, embodiment, and grounded cognition: A review and introduction552 cited
  • 2016The power of sensory marketing in advertising217 cited
  • 2016Sensory expectations generated by colours of red wine labels106 cited
  • 2011Role of tactile and visual inputs in product evaluation: a multisensory perspective77 cited
  • 2020Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers’ prior experience and gender61 cited
  • 2019Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction59 cited
  • 2021Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis30 cited
  • 2019Does more sense make sense? An empirical test of high and low interactive retail technology28 cited
  • 2018Consumer evaluation of ambient scent19 cited

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