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Optimal platform sales mode in live streaming commerce supply chains · Study

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ArticleOptimal platform sales mode in live streaming commerce supply chains

Lei Yang2022

OA

Articlebronze2022

Optimal platform sales mode in live streaming commerce supply chains

Lei Yang · Cong Zheng · Caixia Hao

81 citations·0/0 files stored·Electronic Commerce Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model 2020Enhancing consumer engagement in e-commerce live streaming via relational bonds 2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing 2019Agency selling or reselling: E-tailer information sharing with supplier offline entry 2016Price and quality decisions in dual-channel supply chains 2020The optimal combination between selling mode and logistics service strategy in an e-commerce market 2016Competition, cooperation, and coopetition of green supply chains under regulations on energy saving levels

Cited by

2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis 2023Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer 2023Optimal contracts with moral hazard and adverse selection in a live streaming commerce market 2024Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms

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Details

Year2022

Typearticle

Published2022-07-29

VenueElectronic Commerce Research

ISSN-L1389-5753

Languageen

Citations81

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s10660-022-09587-z

openalex_workW4288489183

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2023

Live streaming channel strategy of an online retailer in a supply chain

2023Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?

2023Agri-food supply chain under live streaming and government subsidies: Strategy selection of subsidy recipients and sales agreements

2024The Streamer's sales strategy choice considering sales effort