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Optimal platform sales mode in live streaming commerce supply chains

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References

2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
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2020Enhancing consumer engagement in e-commerce live streaming via relational bonds538 cited
2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing467 cited
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2016Price and quality decisions in dual-channel supply chains399 cited
2020The optimal combination between selling mode and logistics service strategy in an e-commerce market317 cited
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2014Coordination of a socially responsible supply chain using revenue sharing contract259 cited
2019The strategic analysis of logistics service sharing in an e-commerce platform245 cited
2011Bargaining framework for competitive green supply chains under governmental financial intervention233 cited
2021Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform203 cited
2013Examining relationships between the return policy, product quality, and pricing strategy in online direct selling

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202 cited

2016The Interplay between Information Acquisition and Quality Disclosure172 cited

2018Quality and Pricing Decisions in a Market with Consumer Information Sharing165 cited

Cited by

2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis58 cited
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2023Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer55 cited
2024Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms55 cited
2023Live streaming channel strategy of an online retailer in a supply chain46 cited
2023Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?43 cited
2023Agri-food supply chain under live streaming and government subsidies: Strategy selection of subsidy recipients and sales agreements42 cited
2024The Streamer's sales strategy choice considering sales effort38 cited
2025Enhancing Competitive Advantage Through AI-Driven Live Streaming Sales37 cited
2024Optimal manufacturer strategy for live-stream selling and product quality32 cited
2023Proportional incentive contracts in live streaming commerce supply chain based on target sales volume31 cited
2023Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers28 cited
2024Manufacturer's channel strategy in live streaming E‐commerce supply chain23 cited
2024Information disclosure strategies of live‐streaming supply chains in the digi‐economy era19 cited
2024The impact of live streaming on competitive e-commerce18 cited
2024Whether and how to adopt live streaming Selling: A perspective on interaction value creation18 cited