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Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis
9 references·0 citing·38 second hop
Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis (2022)Investigating the effect of sales promoti…Marketing Principles and Practice (2022)Marketing Principles and Prac…Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study Of Nestle Maggi Naijapot’ (2020)Effects of Sales Promotion on…An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness (2015)An analysis of the influence …The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion (2014)The promotional tools and sit…The impact of sales promotion on organization effectiveness in Nigerian manufacturing industry (2012)The impact of sales promotion…Some Key Factors Influencing Attitudes to Patronage of GSM Services: The Nigerian Experience (2012)Some Key Factors Influencing …Marketing communications (2004)Marketing communicationsAdvertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…An approach to environmental psychology (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Research Design: Qualitative and Quantitative Approaches (1996)Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry (2021)The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia (2022)What influences the purchase intention of online travel consumers? (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Coefficient Alpha and the Internal Structure of Tests (1951)The Social Psychology of Organizations. (1979)Research Methodology: Methods and Techniques (2004)The Effectiveness of Mass Marketing Communication As A Digital Logistics Tools in Promoting a New Online Public Service Platform (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Testing Structural Equation Models. (1994)Principles and Practice of Structural Equation Modeling (1998)Moderating Effects of Sales Promotion Types (2015)An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market (2018)Retail store performance measurement using a novel interval-valued Pythagorean fuzzy WASPAS method (2018)Sales Promotion (2002)Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level (2005)Coupons Versus Rebates (2007)Sales promotion and consumer buying behavior for FMCGs in Kathmandu (2021)Discovery brand authentic and sensory experience influencing word of mouth with mediation and moderation setting (2023)Aligning Sustainable Consumer Behaviour and Profitability of Listed Indigenous Small Businesses in Sub-Saharan Africa (2025)The McDonaldization of Society (2001)Ongoing search among industrial buyers (2006)Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review (2014)Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions (2004)Pengaruh Program Diskon Terhadap Keputusan Pembelian (2013)The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review (2023)Reason-based choice (1993)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)
this work references cited by second hop

References

  • 1990Sales Promotion: Concepts, Methods and Strategies847 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 2004Marketing communications71 cited
  • 2015An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness54 cited
  • 2014The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion38 cited
  • 2012Some Key Factors Influencing Attitudes to Patronage of GSM Services: The Nigerian Experience26 cited
  • 2020Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study Of Nestle Maggi Naijapot’25 cited
  • 2022Marketing Principles and Practice18 cited
  • 2012The impact of sales promotion on organization effectiveness in Nigerian manufacturing industry16 cited

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