SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Influencia del valor de marca en la intención de compra por tamaño de empresa
16 references·0 citing·42 second hop
Influencia del valor de marca en la intención de compra por tamaño de empresa (2022)Influencia del valor de marca en la inten…The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model (2020)The Effect of Brand Engagemen…Brand experience and brand loyalty: is it a matter of emotions? (2020)Brand experience and brand lo…A critical review and reconstruction of perceptual brand equity (2020)A critical review and reconst…CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India (2019)CSR, Trust, Brand Loyalty and…Effects of Brand Loyalty, Image and Quality on Brand Equity: A Study among Bank Islam Consumers in Kelantan, Malaysia (2014)Effects of Brand Loyalty, Ima…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…The differential roles of brand credibility and brand prestige in consumer brand choice (2010)The differential roles of bra…The Evolution of Loyalty Intentions (2006)The Evolution of Loyalty Inte…The effect of consumer‐based brand equity on firms’ financial performance (2003)The effect of consumer‐based …Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…A Consumer-oriented Framework of Brand Equity and Loyalty (2000)A Consumer-oriented Framework…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Modelagem de Equações Estruturais Baseada em Covariância (CB-SEM) com o AMOS: Orientações sobre a sua aplicação como uma Ferramenta de Pesquisa de Marketing (2014)Challenging games help students learn: An empirical study on engagement, flow and immersion in game-based learning (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)Brand equity in hospital marketing (2007)How brand awareness relates to market outcome, brand equity, and the marketing mix (2011)The influence of brand equity on consumer responses (2013)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Theory of the Estimation of Test Reliability (1937)Measurement and prediction (1950)Theory of Mental Tests (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Principles and Practice of Structural Equation Modeling (2012)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)What is the Value of Luxury? A Cross‐Cultural Consumer Perspective (2012)Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)User Acceptance of Information Technology: Toward A Unified View1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)
this work references cited by second hop

References

  • 1951Coefficient Alpha and the Internal Structure of Tests45,148 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,799 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
  • 2006The Evolution of Loyalty Intentions800 cited
  • 2003The effect of consumer‐based brand equity on firms’ financial performance536 cited
  • 2010The differential roles of brand credibility and brand prestige in consumer brand choice465 cited
  • 2020Brand experience and brand loyalty: is it a matter of emotions?263 cited
  • 2020The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model116 cited
  • 2020A critical review and reconstruction of perceptual brand equity107 cited
  • 2000A Consumer-oriented Framework of Brand Equity and Loyalty97 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2019CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India54 cited
  • 2014Effects of Brand Loyalty, Image and Quality on Brand Equity: A Study among Bank Islam Consumers in Kelantan, Malaysia30 cited
  • Cited by

    No citing works inside the corpus for this window.