Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Embracing falsity through the metaverse: The case of synthetic customer experiences

3 references·16 citing·54 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
2020Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective1,720 cited
2019Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability310 cited

Cited by

2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
2023Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse230 cited
2023Travelling the Metaverse: Potential Benefits and Main Challenges for Tourism Sectors and Research Applications184 cited
2023Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences174 cited
2023Mapping Metaverse Research: Identifying Future Research Areas Based on Bibliometric and Topic Modeling Techniques94 cited
2022The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings: a service research agenda89 cited
2023Metaverse in services marketing: an overview and future research directions82 cited
2023Metaverse integration challenges: An in-depth ISM and MICMAC analysis78 cited
2023Unveiling metaverse potential in supply chain management and overcoming implementation challenges: an empirical study

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

77 cited

2023Exploring the intersection of sustainable consumption and the Metaverse: A review of current literature and future research directions68 cited

2024Agencement of onlife and phygital: smart tech–enabled value co-creation practices68 cited

2022Metaverse and Banking Industry – 2023 The Year of Metaverse Adoption65 cited

2023Exploring the Drivers for the Adoption of Metaverse Technology in Engineering Education using PLS-SEM and ANFIS53 cited

2024Nitty-gritties of customer experience in metaverse retailing52 cited

2023Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands48 cited