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Nitty-gritties of customer experience in metaverse retailing · Study

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ArticleNitty-gritties of customer experience in metaverse retailing

Ankit Mehrotra2024

Article2024

Nitty-gritties of customer experience in metaverse retailing

Ankit Mehrotra · Reeti Agarwal · Ashraf Khalil · Ebtesam Abdullah Alzeiby · Vaishali Agarwal

52 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Digital Marketing and Social Media AI in Service Interactions

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References

1988Cognitive Load During Problem Solving: Effects on Learning 1975Beyond boredom and anxiety 2019stm : An R Package for Structural Topic Models 2009The correlation coefficient: Its values range between +1/−1, or do they?2018The Past, Present, and Future of Virtual and Augmented Reality Research: A Network and Cluster Analysis of the Literature 2013A Typology of Technology‐Enhanced Tourism Experiences 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda 2021Advertising in the Metaverse: Research Agenda

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2024What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM 2024Examining the customer experience in the metaverse retail revolution 2024Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption 2025The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences 2024Metaverse platform attributes and customer experience measurement

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Details

Year2024

Typearticle

Published2024-04-30

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations52

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2024.103876

openalex_workW4396527487

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2025Unveiling the Metaverse retail environments: understanding consumer gratifications and buying behavior

2024Exploring purchase intention in metaverse retailing: Insights from an automotive platform

2024The role of immersive spaces on the customer experience: An exploration of fashion metaverses