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Meme marketing: How can marketers drive better engagement using viral memes?
16 references·1 citing·51 second hop
Meme marketing: How can marketers drive better engagement using viral memes? (2022)Meme marketing: How can marketers drive b…Customer engagement in service (2017)Customer engagement in serviceWhy people use social media: a uses and gratifications approach (2013)Why people use social media: …Online engagement factors on Facebook brand pages (2013)Online engagement factors on …Memes in a Digital World: Reconciling with a Conceptual Troublemaker (2013)Memes in a Digital World: Rec…The qualitative research interview (2011)The qualitative research inte…Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Sources of Method Bias in Soc…Seeding Strategies for Viral Marketing: An Empirical Comparison (2011)Seeding Strategies for Viral …Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)Hybrid Offerings: How Manufac…Customer Engagement (2011)Customer EngagementFrom the Editors: Common method variance in international business research (2010)From the Editors: Common meth…A Multivariate Analysis of Web Usage (1999)A Multivariate Analysis of We…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Grounded theory research: Procedures, canons, and evaluative criteria (1990)Grounded theory research: Pro…Basics of qualitative research (1990)Basics of qualitative researchThe Long Interview (1988)The Long InterviewWeighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit. 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References

  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It15,698 cited
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2017
Customer engagement in service
498 cited

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  • 2024The diminishing halo effect: Celebrities and negative events in marketing9 cited