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Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media

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2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,337 cited
2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
1997Environmental proactivism and firm performance: evidence from security analyst earnings forecasts486 cited
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2020Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy275 cited
2019Assessing the Impact of CEO Activism229 cited
2015Political Values, Culture, and Corporate Litigation189 cited
2020When Consumption Regulations Backfire: The Role of Political Ideology73 cited

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2024Corporate sustainability research in marketing: Mapping progress and broadening our perspective30 cited
2023Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior

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21 cited

2025Brand activism in the era of permacrisis: systematic literature review and future research agenda17 cited

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2024Political Speech from Corporate America: Sparse, Mostly for Democrats, and Somewhat Representative10 cited

2025Using Smartphone Location Data for Strategy Research4 cited