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How digital platform changing people way to buy FMCG products
16 references·0 citing·51 second hopsampled
How digital platform changing people way to buy FMCG products (2022)How digital platform changing people way …Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…The Digital Entrepreneurial Ecosystem—a critique and reconfiguration (2019)The Digital Entrepreneurial E…Digital transformation: A multidisciplinary reflection and research agenda (2019)Digital transformation: A mul…A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook (2019)A Comparison of Approaches to…Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Engagement with Social Media …Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Digital Content Marketing's R…Customer experience challenges: bringing together digital, physical and social realms (2018)Customer experience challenge…Customer engagement behaviours in social media: capturing innovation opportunities (2018)Customer engagement behaviour…The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations (2017)The effect of telepresence, s…The Digital Platform: A Research Agenda (2017)The Digital Platform: A Resea…Search engine marketing is not all gold: Insights from Twitter and SEOClerks (2017)Search engine marketing is no…Advances in Social Media Research: Past, Present and Future (2017)Advances in Social Media Rese…A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)A study on the effects of soc…Innovative mobile marketing via smartphones (2012)Innovative mobile marketing v…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…The Role of the Institutional Environment in Marketing Channels (2002)The Role of the Institutional…Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)An institutional theory perspective of business continuity planning for purchasing and supply management (2005)The Effects of Business and Political Ties on Firm Performance: Evidence from China (2010)Understanding social media effects across seller, retailer, and consumer interactions (2013)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Users of the world, unite! 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References

  • 2019Digital transformation: A multidisciplinary reflection and research agenda5,676 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2017The Digital Platform: A Research Agenda1,680 cited
  • 2017Advances in Social Media Research: Past, Present and Future1,288 cited
  • 2018Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications974 cited
  • 2018Customer experience challenges: bringing together digital, physical and social realms849 cited
  • 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type818 cited
  • 2017A study on the effects of social media marketing activities on brand equity and customer response in the airline industry662 cited
  • 2002The Role of the Institutional Environment in Marketing Channels528 cited
  • 2018Customer engagement behaviours in social media: capturing innovation opportunities344 cited
  • 2012Innovative mobile marketing via smartphones291 cited
  • 2019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook284 cited
  • 2017The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations

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281 cited
  • 2019The Digital Entrepreneurial Ecosystem—a critique and reconfiguration273 cited
  • 2017Search engine marketing is not all gold: Insights from Twitter and SEOClerks248 cited
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