SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
How does Store Branded Lookalike Packaging Affect Competition in a Dyadic Supply Chain: A Consumer Confusion Perspective
16 references·0 citing·51 second hopsampled
How does Store Branded Lookalike Packaging Affect Competition in a Dyadic Supply Chain: A Consumer Confusion Perspective (2022)How does Store Branded Lookalike Packagin…Consumer Deliberation and Product Line Design (2012)Consumer Deliberation and Pro…The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction (2010)The effect of consumer confus…Private-Label Use and Store Loyalty (2008)Private-Label Use and Store L…Consumer confusion proneness: scale development, validation, and application (2007)Consumer confusion proneness:…Private label positioning: Quality versus feature differentiation from the national brand (2006)Private label positioning: Qu…Towards a Conceptual Model of Consumer Confusion (2005)Towards a Conceptual Model of…The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations (2004)The Strategic Positioning of …The Nature and Benefits of National Brand/Private Label Competition (2004)The Nature and Benefits of Na…Positioning of Store Brands (2002)Positioning of Store BrandsEffective category management depends on the role of the category☆ (2001)Effective category management…Customer Confusion: The Mobile Phone Market (2000)Customer Confusion: The Mobil…Building Store Loyalty through Store Brands (2000)Building Store Loyalty throug…Marketing causes and implications of consumer confusion (1999)Marketing causes and implicat…Private Labels and the Channel Relationship: A Cross‐Category Analysis (1998)Private Labels and the Channe…W hy R etailers S ell P rivate L abels (1995)W hy R etailers S ell P rivat…The Cost of Thinking (1980)The Cost of ThinkingThe magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Internet vs. travel agencies on pre-visit destination image formation: An information processing view (2007)Corporate investments in supply chain sustainability: Selecting instruments in the agri-food industry (2016)Specification Tests in Econometrics (1978)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Shelf management and space elasticity (1994)Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is (2003)An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004)Dietary Implications of Supermarket Development: A Global Perspective (2008)Managing Brand Equity (1991)Why Store Brand Penetration Varies by Retailer (1997)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Corporate social responsibility and the positioning of grocery brands (2007)Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2014)Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Prospect theory: An analysis of decision under risk (1988)A Framework for Conceptual Contributions in Marketing (2011)Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)Resource-rational analysis: Understanding human cognition as the optimal use of limited computational resources (2019)Consumer Behavior as Risk Taking (1960)Competitive Promotional Strategies (1988)The Introduction and Performance of Store Brands (1995)An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2003)Who Benefits from Store Brand Entry? (2004)Private-Label Use and Store Loyalty (2008)Price and Quantity Competition in a Differentiated Duopoly (1984)The Theory of Industrial Organization (1988)Stability in Competition (1990)Retailing research: Past, present, and future (2007)Advertising in Asymmetric Competing Supply Chains (2013)Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research (2015)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Price-Induced Patterns of Competition (1989)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Vertical Integration and Antitrust Policy (1950)Managing Channel Profits (1983)Environmental supply chain dynamics (2000)Risk Ownership in Contract Manufacturing (2007)Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice (2010)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Understanding retail branding: conceptual insights and research priorities (2004)The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2011)Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy (2018)Branding in the era of digital (dis)intermediation (2019)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1980The Cost of Thinking945 cited
  • 2000Building Store Loyalty through Store Brands684 cited
  • 2002Positioning of Store Brands394 cited
  • 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
  • 2001Effective category management depends on the role of the category☆341 cited
  • 1995W hy R etailers S ell P rivate L abels323 cited
  • 1999Marketing causes and implications of consumer confusion296 cited
  • 2006Private label positioning: Quality versus feature differentiation from the national brand295 cited
  • 2004The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations290 cited
  • 2008Private-Label Use and Store Loyalty259 cited
  • 2010The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction256 cited
  • 2000Customer Confusion: The Mobile Phone Market245 cited
  • 2007Consumer confusion proneness: scale development, validation, and application240 cited
  • 2004The Nature and Benefits of National Brand/Private Label Competition224 cited
  • 2005Towards a Conceptual Model of Consumer Confusion195 cited
  • 2012

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Consumer Deliberation and Product Line Design
193 cited

Cited by

No citing works inside the corpus for this window.