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How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

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References

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416 cited

2000Temptation and resistance: An integrated model of consumption impulse formation and enactment408 cited

2018How Big Data Analytics Enables Service Innovation: Materiality, Affordance, and the Individualization of Service404 cited

2020Consumer decision‐making in omnichannel retailing: Literature review and future research agenda403 cited

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