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Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast
16 references·1 citing·53 second hop
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References

  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 1987The Buying Impulse2,102 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
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  • 2021The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

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235 cited
  • 2020Do information and service quality affect perceived privacy protection, satisfaction, and loyalty? Evidence from a Chinese O2O-based mobile shopping application217 cited
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    • 2023Do open science badges work? Estimating the effects of open science badges on an article’s social media attention and research impacts19 cited